A few weeks ago a hilarious spoof on marketing brand videos went viral around our office. It made us all laugh even harder when we recognized some of the footage in the mock video. Yep, we had just used it in our very own brand video. Well, that's marketing. Ya gotta do what ya gotta do.
When the bosses asked us (on December 23rd) to produce a brand video in a short couple of weeks with a pretty stinkin' small budget, being the capable creatives that we are, we didn't let it get us down. The lack of funds, the lack of a brief, the lack of available subjects, the holidays (or lack thereof) got us to do what any good creative would do: turn to stock footage.
And ya know what? I don't think it turned out half bad. I even tried to get them to buy last minute superbowl ad space. I'll bet had it been narrated by Sigourney Weaver like we originally planned, we might have sold them.