The logo utilizes Photo 51 - the image of DNA that Franklin was the first to capture. The spectrum signifies x-ray crystalography, the process she used to capture the image.
Different colors of the spectrum signify different schools in the University. The Magazine '51' was named after Photo 51 - the famous image of DNA captured by Franklin.
A textured box holds 2 booklets and a DVD that tells the brand story 'Life in Discovery.' The first black book presents Franklin's life story. The second white book links Franklin's life of discovery to the University and speaks to the future of the school.
The white book includes an elegant die cut of the double helix through which the spectrum appears printed on vellum underneath.